The 2019 nationally renowned Bill Pickett Invitational Rodeo (BPIR) rides into the City of Industry Saturday, July 20, 2019 at 6:30 pm and Sunday, July 21, 2019 at 3:30 pm at Industry Hills Expo Center located at 16200 Temple Ave., City of Industry, CA., 91744.   While the rodeo will entertain families afar both days, added entertainment includes an AfterParty Saturday Night and a Gospel Explosion Sunday with live performances during Pre-Show and half time.   Gates on Sunday open 2 hours earlier.

Consistently, for over 35 years, the BPIR toured throughout the U.S.A. entertaining millions with thrilling professional rodeo competitions of the most skilled and entertaining Black cowboys and cowgirls worldwide.

Southern Californians will enjoy African American cowboys, cowgirls and youngsters choke dust and cheer for hard riding competitors as they battle to be named the best after a season of competition; spectators, competitors.  Attendees from all communities of Los Angeles, Riverside and San Bernardino Counties can expect their favorite competitors during thrilling Calf Ropin’, exhilarating Bareback Ridin’, Bull Doggin, Ladies Barrel Racin’, Junior Barrel Racin’, Ladies Steer Undecoratin’, and gripping Bull Ridin. It’s ALWAYSa great weekend of high family entertainment and scrumptious food!

Under the guidance of Margo Wade Ladrew (BPIR National Development & Marketing Director and Los Angeles Coordinator) BPIR has curated sold out shows with repeat generation-after-generation attendees and rodeo competitors coming back year-after-year.  Always a splash to fans are the returning Official Grand Marshalls; actors, Glynn Turman, and Reginald T.Dorsey who have both served for 33years along with returning Deputy Marshals James Pickens, Jr., and Oba Babatune. In addition each year there are surprise celebrity special guests who attend and participate in the rodeo.

 “I remember the first time I saw the rodeo and was in amazement that I did not know about it. Now as I celebrate my 25th year association with the rodeo I am so proud of what I have contributed to make it a continued success. As I take on my new role as National Development & Marketing Director I am committed to continue building this legacy, educating our youth, entertaining our fans and telling our forgotten history.” states Ladrew


In 1984, Lu Vason had a vision to entertain audiences and create and preserve the history and contributions of African American cowboys and cowgirls. The result, The Bill Pickett Invitational Rodeo (BPIR) titled “The Greatest Show on Dirt”.  At that time, Vason had no idea that the rodeo would be in existence today, celebrating its 35th anniversary.  Valeria Howard Cunningham, Lu’s then wife assumed the ownership and leadership of the BPIR when his health declined in 2010. Under her leadership, the rodeo continues to thrive and grow. Valeria; a black woman has succeeded in the rodeo industry, a white male dominated industry as being the only woman to own a national touring rodeo company. BPIR, the only African American touring rodeo in the country continues in its mission of telling the stories of Black Cowboys and Cowgirls across the US, while entertaining audiences and offering the community a clean, family friendly and fun event.
Vason named The Bill Pickett Invitational Rodeo after the legendary William “Bill’ Pickett; an African American and Cherokee cowboy, a Wild West Show performer and actor whom was inducted into the ProRodeo Hall of Fame to continue his legacy and educate society about who he was and his contributions to society.
Although there are thousands of African American cowboys who helped to shape the history of America’s West, there is no greater documented legend than Bill Pickett. Bill Pickett was born in 1870, five years after the Civil War ended. Observing the relationship between cattle and the bulldogs used to control them, Pickett used the bulldog’s skills as a human, and he titled the skill “Bull Doggin”. Mastering this exceptional talent of “Bull Doggin” which includes, grabbing a steer by the horns, biting their upper lip, and wrestling them to the ground.  He was known by the nicknames “The Dusty Deamon” and “The Bull Dogger.”
Bill’s career spanned over 40 years as a professional cowboy and rodeo champion. Bill Pickett became the first black cowboy movie star performing all over the world including the British Royal Family. Lu Vason achieved his mission of continuing the history and the legacy through The Bill Pickett Invitational Rodeo.
The Bill Pickett Rodeo has blossomed into a phenomenal show bringing total family joy to sell-out crowds across America. Current tour/show sites include Denver, CO., Memphis, TN., Oakland, CA., Los Angeles, CA., Atlanta, GA., Washington, DC.  An added addition to the BPIR Rodeo is the Rodeo For Kidz Sake (RFKS) that educates and entertain thousands of school aged children exposing them to animals, cowboys and cowgirls. The RFKS experience teaches the kids about the importance of Black Americans in the development of the West and confirm that there are Black cowboys and cowgirls, which is something missing from the history books, television and movie screens.
The Bill Pickett Invitational Rodeo is proud to mention National Sponsors Toyota, Ariat, Upscale Magazine and Bronner Brothers.  
“Toyota celebrates the Bill Pickett Invitational Rodeo for its contributions to highlighting the history of African American’s in the West and for educating Americans about the true diversity of the American West,” Alva Adams-Mason, Director, Multicultural Business Alliance and Strategy & Senior Manager, Dealers Relations.
“Ariat is proud to partner with an organization that enables men and women to be competitive and pursue their passion for rodeo,” said Susan Alcala, Vice President, Partnership Marketing at Ariat. “We have so much respect for the Bill Pickett Invitational Rodeo and are honored to be able to do even more as we expand our support this year.”

Saturday Ticket Includes: After Party – “Kickin In the Dirt!
Sunday Ticket Includes: Pre-Show – “Gospel Explosion”

Children: $22.00/adv | $25.00 at the door
Adults: $35.00/adv | $40.00 at the door
Arena Seats: $45.00/adv | $55.00 at the door | Limited Seats

For local contact info and opportunities, or group ticket sales please call Margo Wade Ladrew at 310-674-6700 or email mladrew@billpickettrodeo.com.
For Media Partners/credentials please email: press@billpickettrodeo.com
Please visit our website at www.billpickettrodeo.comf or more information or call
Ticket Outlets
Postal Annex * Carson * 310.538.8285
Textured Tech Beauty Supply * Carson * 424.477.5888
Venni Mac’s M&M Soul Food * Carson * 310.324.5317
Compton City Hall * City Clerks Office * 310.605.6215
Shades of Afrika * Corona * 951.284.7888
Ms. B’s M&M Soul Food * Inglewood * 310.412.2800
Zahra’s Books & Things * Inglewood * 310.330.1300
Hot & Cool Cafe * LA/Leimert Park * 323.407.8340
Shades of Afrika * Long Beach * 562.436.2210
Luxe & Glam Beauty Supply * Compton * 3106279676
Voice News * Riverside * 951.682.6070
Group Sales Only : Wade & Associates Group * Windsor Hills * 310.674.6700
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Margo Wade Ladrew, President of Wade & Associates Group, LLC is also the BPIR National Development & Marketing Director correlating various aspects of the rodeo.  Ladrew has over 30 years of experience in sales, marketing, consumer promotions, event management and community relations with a specific focus on African American consumers working with the likes of the NAACP Image Awards, Essence TV Awards, The Black Movie Awards, Martin Luther King Community Hospital, International Black Women’s Public Policy Institute,  and Health Net to name a few.
Margo started her career at Johnson Publishing Company working directly with John H. Johnson, Founder of Ebony, Jet and Fashion Fair Cosmetics where she was part of the team to relaunched JPC’s haircare division as well as working as a Fashion Fair print model. She has more than 35 years in the Beauty and Haircare Industry and was a broker representative such companies as Dark & Lovely, Johnson Products, Bronner Brothers, just to name a few. Ms. LaDrew was instrumental in the launch of the Black Barbershop Health Outreach Program, serving as the Program & Events Director taking her to 26 US Cities providing health services and resources to close to 30,000 African American Men.
Because of her interest and background in the beauty industry, Ladrew founded The Black Beauty Shop Health Foundation, which partners with Black owned Beauty Salons to provide Health Screenings, Education and Resources to women.  The BBSHOF also produces the “Beauty-n-Black” Wellness Expos and the Beauty-N-Motion Walk/Run for Women of Color.
While Ladrew still remains coordinator of BPIR Los Angeles rodeo (celebrating her over 25thanniversary this year), her goal is to continue the elevation of the rodeo’s legacy by overseeing the marketing plan and obtaining sponsorship partners for the organization.  Already meeting milestones, Margo Wade Ladrew has created a partnership between BPIR and Toyota, Ariat and YETI as national sponsors along with Upscale Magazine.