russell_simmonsCheck out this jam: Russell SimmonsAll Def Digital has closed $5 million in Series A financing. Launched last year by the Def Jam co-founder, the multi-platform digital media company curates comedy, music, news, poetry and “innovative artistry” on its YouTube channel and other platforms like the Samsung-sponsored ADD52 website highlighting emerging musicians.

The round was led by Greycroft Partners, an early investor in Maker Studios, AwesomenessTV and the Huffington Post. Greycroft’s Mark Terbeek will join ADD’s board of directors. Other investors include Shari Redstone’s Advancit Capital;, which has backed companies including Groupon and Angie’s List; and Nu Horizons, Simmons’ fund with Kimora Lee Simmons-Leissner.

“Mark Terbeek was one of the first VCs to see the revolution in video coming, having experience in many related investments,” Simmons said. “Greycroft’s vantage point and network of relationships across the media landscape will be tremendously valuable to us as we grow.”

“When it comes to nurturing and introducing global audiences to new art forms and new artists, Russell is a one-of-a-kind visionary,” added Terbeek. “He is a prolific entrepreneur who has been very methodically building an outstanding platform and team at All Def Digital. … The opportunity to take prior learnings and build a transformative new brand, that spans video and music content, in this category, is tremendous and there’s no one better positioned than ADD to do it.”

Headquartered in Culver City, ADD will use the cash infusion to grow its cross-platform initiatives, artist and talent development, and original programming as well as expand its MCN and operations.

Staff Writer- L.A. Biz