eCommerce Marketing Strategist

DESCRIPTION:

Have fun creating an innovative and engaging marketing strategy promoting Educational Insights toys!  Our eCommerce Marketing Strategist in Gardena, California will be responsible for developing and executing our email strategy, managing and optimizing our high performing Amazon direct-to-consumer channel, and creating and implementing the merchandising plan of our ecommerce platform.

DUTIES:

  • Create and manage the marketing calendar and supporting marketing briefs that clearly and creatively define assets for channels such as the website and email
  • Work collaboratively with Creative team to execute marketing briefs
  • Make updates to the CMS platform as needed
  • Define and execute sales pricing strategy
  • Respond to customer inquiries via website
  • Manage and maintain strategies on Amazon Fulfill by Merchant channel to meet growth objectives
  • Develop the email marketing strategy including contact strategy, segmentation/targeting, ongoing testing and content and creative optimization
  • Define, report, analyze, and communicate critical metrics for email and website to demonstrate results and define opportunities

QUALIFICATIONS:

  • Bachelor’s degree
  • 3-5 years eCommerce experience.
  • Highly organized self-starter.
  • Ability to work in a fast-past environment with changing deadlines and priorities while maintaining a positive attitude.
  • Experience with email strategy and execution required.
  • Experience with content management systems required.
  • Experience with Google Analytics or Site Catalyst required.
  • Experience managing Amazon preferred.

Ideal attributes:

Drives Change for the better:

  • Creative, out-of-the-box thinker
  • Passion for continuous improvement
  • Comfortable driving change

Connects Inside and Outside the Team:

  • Team Player

Owns Results:

  • Analytical and metrics driven
  • Highly organized

Learns Continually

  • Looks for opportunities to learn

Physical Demands:

  • Standing – up to 10% of the time
  • Sitting – up to 90% of the time
  • Computer usage – up to 90% of the time
  • Travel – up to 10% of the time

The Fairway Talent family of companies, which includes Learning Resources, Educational Insights, ETA hand2mind, Daigger, and Heathrow Scientific, are all Equal Employment Opportunity Employers and proudly support Affirmative Action.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or status as a Vietnam era or other protected veteran.

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