Dark and Lovely to Serve as the Exclusive Beauty Product Sponsor and Presenter of the Star Power Award

NEW YORK, March 23, 2016 /PRNewswire/ – Dark and Lovely®, the brand that is proudly dedicated to the legacy of serving haircare and styling needs of African-American women, is pleased to be the exclusive beauty product sponsor of the BLACK GIRLS ROCK!™ 2016 Star Power Award and the BLACK GIRLS ROCK! 2016 Pre-Reception.

Dark and Lovely is proud to partner with BLACK GIRLS ROCK!™, which celebrates the accomplishments of Black women who are inspirational and positive role models, making a difference in the world of arts, philanthropy and their local communities. The coveted Star Power Award, presented by Dark and Lovely, will be given to an outstanding woman dominating her field—and the 2016 recipient, Danai Gurira, will be added to a list of strong African-American female honorees; including Jada Pinkett Smith and Kerry Washington.

“The Dark and Lovely family is honored to commemorate Danai Gurira at BLACK GIRLS ROCK!™ 2016, as well as the host of other extraordinary women who are making a difference and inspiring young women within the African-American community,” said Sivonne Davis, Assistant Vice President, Marketing, Dark and Lovely. “Our brand prides itself on helping African-American women celebrate their unique and highly individual styles, through innovative products, that have been specially designed for their needs. This platform, as well as the inspiring honorees, brings our vision to life—together we are dark and lovely women who rock!”

Dark and Lovely was introduced over 40 years ago as the first color product formulated specifically for African-American women. Now, decades later, Dark and Lovely has grown to include a complete collection of deep conditioning treatments, shampoos, fade-resistant hair colors, stylers and a full line of products specifically designed for naturally curly hair: Dark and Lovely Au Naturale, which takes the guesswork out of styling and caring for natural hair, whether your hair type is curly, wavy, kinky or coiled. For more information about Dark and Lovely, visit www.darkandlovely.com, and join the conversation on Facebook: /darkandlovely, Twitter: @darkandlovely, Instagram: @official_darkandlovely and YouTube.

BLACK GIRLS ROCK!™ will premiere on Tuesday, April 5 at 8:00PM/7:00PM Central on BET Networks.

Dark and Lovely is proudly dedicated to the legacy of serving haircare and styling needs of African-American women. As a subsidiary of L’Oreal USA Multi-Cultural Beauty Division, Dark and Lovely continues to unveil breakthrough hair innovations for women of color, including: Au Naturale, which takes the guesswork out of styling and caring for natural hair, and Fade Resist Rich Conditioning Color, a no drip crème haircolor available now with new extra nourishing conditioner infused with Triple Fruit Oils – shea, avocado and olive – to deliver color so rich, so ultra-conditioning it lasts for up to 8 weeks. For more information, visit www.darkandlovely.com.

Founded by celebrity DJ and Philanthropist, Beverly Bond, BLACK GIRLS ROCK!™ is dedicated to promoting positive images of women of color in mass media. BLACK GIRLS ROCK!™ Inc., is a 501(c) (3) nonprofit organization, that has been dedicated to the healthy development of young women and girls since 2006. BLACK GIRLS ROCK!™ Inc. seeks to build the self-esteem and self-worth of young women of color by changing their outlook on life, broadening their horizons and helping them to empower themselves. For additional information on BLACK GIRLS ROCK!™, visit http://www.blackgirlsrock.org

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation’s leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks – BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.