Press Releases


For Immediate Release

February 07, 2013

Contact Information

Melina Baetti
Coca-Cola Refreshments

Tracey Bowen
PRecise Communications

(BPRW) Coca-Cola Teams Up With African American History Makers To Launch “Pay It Forward”

- Magic Johnson Encourages Captivated Audience to Uplift Young People -

(BLACK PR WIRE) – ATLANTA, Feb. 7, 2013 – NBA legend and business mogul Earvin “Magic” Johnson gave an inspiring speech to a packed audience of more than 500 employees and students from the Atlanta University Center recently at Coca-Cola headquarters. Joined by multi-Grammy Award-winning musician, actor and philanthropist Common, Johnson shared personal childhood stories and insight into the importance of giving back to the community and participating in the “Coca-Cola Pay It Forward” movement. Kicking off the second year of its signature program, the world’s most recognized brand, Coca-Cola, has enlisted the help of some of today’s leading African American history makers to offer exciting apprenticeship experiences to aspiring youth. Magic Johnson, Common and Black Entertainment Television (BET) chairwoman and CEO Debra Lee will serve as mentors, giving four lucky young people the opportunity to shadow them and their teams for a week during the summer. The program is open to young people between the ages of 16-21 (as of May, 1 2013). Family, friends, members of the community and young people themselves can go to My Coke Rewards ( to nominate aspiring youth. Photo credit: Dave Pence, courtesy of Coca-Cola North America