Press Release

FOR IMMEDIATE RELEASE

BlackNLA
323.954.8988
info@blacknla.com

"BLACKNLA" founder Cherice Calhoun Honored at Recycling Black Dollars
10th Annual Honors Luncheon

LOS ANGELES (May 26, 2004) – A woman who started a website as a forum for
services, businesses and events in the black community is being honored at the
Recycling Black Dollars 10th Annual Honors Luncheon.

Cherice Calhoun, president and founder of BlackNLA.com, an online community
resource center, is the honoree at this year’s “The Masters of Technology”
luncheon, saluting African Americans who have expanded the community’s horizons
through the use of technology.

The luncheon will be held on Friday, June 11, 2004 from 11:00 a.m. to 2:00 p.m.
at the Westin Hotel LAX, 5400 Century Boulevard, Los Angeles, California.

Calhoun was selected based on her website’s creative technology and innovative
services to the African American community, with RBD calling BlackNLA.com “a
formidable website of information that services the greater Los Angeles
community…”

When Calhoun started Black In Los Angeles (BlackNLA) in 1999, she did it to
fulfill a personal need: the ability to find “at the drop of a hat” an African
American physician, lawyer, black organization, or events without having to
remember 20 different web addresses.

“People shouldn’t have to go out of their way to find great businesses and
events that are right next door to them,” Calhoun said. “I wanted to create one
website where someone who cared about the community could find everything from a
quality dentist to a great new lunch place or even something fun to do on the
weekend.”

The site originally included events and businesses only, but due to requests
from visitors BlackNLA.com now boasts over 15 sections, including Travel,
Churches, Restaurants, Organizations and many others.

Calhoun said BlackNLA.com is a website where blacks living, working and visiting
the Los Angeles metropolitan area can get information that pertains to their
interests and lifestyles – a place to share information, resources, advertise
and network.

The information provided on the site is free and black-owned businesses can post
their information in the site’s directory at no cost.

“It’s like the Yellow Pages for the community and it’s free,” Calhoun said.
“There’s no excuse for a community business not to be listed on the site, since
it helps them and the customers looking to connect with them.”

Calhoun said BlackNLA is continually evolving as it responds to the concerns and
requests of the community. Calhoun said she looks forward to expanding the site
by providing sections for parents, children, seniors, a “Who's Who in Los
Angeles” section, as well as visitor information and an expanded L.A. Community
page.

Unlike many sites where decisions may be made in the boardroom, comments by
users are welcome and invited, Calhoun said. She notes that many of the best
recommendations have come from the site’s visitors.

“This site gives visitors a true sense of community and is a reflection of the
many diverse interests and personalities that make the black community in Los
Angeles such a vibrant one,” Calhoun said.

For more information on the Recycling Black Dollars luncheon, call RBD
Communications at (310) 673-7777. For more information on BlackNLA.com, call
(323) 954-8988 or e-mail calhoun@blacknla.com.

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