Press
Release
FOR IMMEDIATE RELEASE
Contact:
Charisse Browner
LAGRANT COMMUNICATIONS
323.469.8680, EXT. 240
charissebrowner@lagrant.com
Laurie Clemens
Harley-Davidson Motor Company
414.343.8054
laurie.clemens@harley-davidson.com
HARLEY-DAVIDSON
HELPS DIVAS PUT THE BRAKES ON BREAST CANCER
Company Supports Divas For A Cure Breast Cancer Motorcycle Run
MILWAUKEE
(June 17, 2008) - Harley-Davidson Motor Company is proud to announce
its participation in the third annual Divas For A Cure (DFAC) Annual
Cross-Country Breast Cancer Motorcycle Run. Hundreds of motorcyclists
and motorcycle enthusiasts will make their way to Atlanta, Ga., to
kick off the event on July 19. The annual motorcycle run is organized
by DFAC, a service-based nonprofit organization dedicated to raising
cancer awareness through early detection, education, screenings and
supporting research for eradicating cancer. Last year DFAC raised
$50,000 for breast cancer research. The organization is looking forward
to reaching a target of $100,000 from this year's ride. The DFAC motorcycle
run is scheduled to take place from July 16 to Aug. 6 with donations
presented to the University of Texas M. D. Anderson Cancer Center
- Nellie B. Connally Breast Center.
Along
with Harley-Davidson attendees, the ride features the "Divas"
including Founder and President of the organization Jan Emanuel-Costley,
Vice-President Aj Coffee, Cynthia Marcy and Elaine Thomas. Road captains
will accompany the "Divas" from the National Association
of Buffalo Soldiers & Troopers Motorcycle Club. The DFAC run will
include "Meet and Greet" events at various participating
Harley-Davidson dealerships along the route where people will have
the opportunity to make donations or register to ride. The "Divas"
are also scheduled to participate in a VIP tour of the Harley-Davidson
Museum on July 22 guided by Curatorial Director, Jim Fricke. "We
are very excited to have Jan Emanuel-Costley and her supporters tour
our exciting new museum. Similar to Jan's commitment and passion to
bring awareness to breast cancer, we are just as committed to support
great efforts like the Divas For A Cure ride and other community-focused
initiatives," said Jim Fricke.
The
6,000-mile ride is scheduled to depart from Brown Mills, N. J., to
official kick-off city of Atlanta; Atlanta to Canada; Canada to the
National Bikers Roundup in Pennsylvania; down the East Coast; and
finally returning back to Atlanta. The meet and greet dates will begin
following the initial departure from New Jersey. More details on the
route are available online at www.divasforacure.org. The riders, featuring
the "Divas" and members of the Buffalo Soldiers & Troopers
Motorcycle Club, will make their first meet and greet appearance July
16 in Greensboro, N.C. "Our mission is simple. Breast cancer
awareness and early detection are key to survival. I am living proof.
We are simply ordinary women trying to do extraordinary things to
impact the lives of women in our community, and change the image of
women in motorcycling. We are committed to the cause until there is
a cure," said Jan Emanuel-Costly.
The DFAC motorcycle run includes stops at various Harley-Davidson
dealerships where the "Divas" hope the community will show
their support by making a donation to the cause, registering to ride
with the group to the next city or to support their efforts. Harley-Davidson
dealership stops include:
· Harley-Davidson of Greensboro, Greensboro, N.C. (July 16)
· Harley-Davidson of Clayton County, Morrow, Ga. (July 19)
· Harley-Davidson of Louisville, Louisville, Ky. (July 20)
· A.D. Farrow Co. Harley-Davidson, Columbus, Ohio (July 21)
· House of Harley-Davidson, Greenville, Wisc. (July 22)
· Motor City Harley-Davidson, Farmington Hills, Mich. (July
23)
· Boston Harley-Davidson, Everett, Mass. (July 25)
· Harley-Davidson of Ocean County, Lakewood, N.J. (July 26)
· Harley-Davidson reception at the Annual National Bikers Roundup
at the Westmoreland Fairgrounds, Greensburg, Pa. (July 31)
For more information on the Divas For A Cure Motorcycle Run for Breast
Cancer such as registration and donation information, dates and event
times, visit www.DivasForACure.org. For further information or to
schedule an interview with Jan Emanuel-Costley or Harley-Davidson
during the event, please contact Charisse Browner at (323) 469-8680
ext 240.
Harley-Davidson
Motor Company, the only major U.S.-based motorcycle manufacturer,
produces heavyweight motorcycles and a complete line of motorcycle
parts, accessories and general merchandise. For more information,
visit Harley-Davidson's Web site at www.harley-davidson.com.
# # #