FOR IMMEDIATE RELEASE:
Communications Provides Program Focused on Vital Health Issues Affecting
the African-American Community.
of the tactical elements of the Health Information Network include
a Journey to Wellness daily radio health feature that is airing on
Black radio stations across the country, weekly segments on three
of Anderson Communications' nationally syndicated radio programs,
and a Journey to Wellness newspaper column currently being published
in seventy-five NNPA African American Newspapers throughout the nation.
Other features of the Health Information Network include a monthly
NPR talk show and the journeytowellness.com web site. Featuring Dr.
Mary S. Harris, Journey to Wellness provides information that focuses
on particular health care concerns of African-Americans. The journey
began in June (2004) and is well into the second quarter of execution.
The editorial content of Journey to Wellness has addressed many categories
of disease where African-Americans have excessively high indexes such
as Prostate Cancer, Diabetes and Hypertension, Substance Abuse, Domestic
Violence, Skin Care, Elder Care, Heart Disease, Infants Deaths, Sickle
Cell Anemia, Breast Cancer, Dental Hygiene, Constipation, Prescription
Drugs, and Healthy Babies, to name a few.
Future strategies within the Health Information Network will likely include television, animated cartoons featuring the spokesperson for the campaign -- "The Wells Family," Church-based marketing outreach, magazine columns, additional internet tactics and event marketing. Also envisioned is a philanthropic component that will provide small grants to grassroots health organizations. Anderson Communications will continue to establish additional partnerships with non-governmental organizations that are working to make a difference in African American communities.
Communications (#9 on the Black Enterprise list of Black-owned advertising
& marketing firms) conceived and developed the Health Information
Network. Al Anderson, Chairman & Founder of Anderson Communications
adds, "Our goal is to dispel the myths and misinformation in
our community about health and set the record straight on sickness
and disease - not by citing statistics, but by providing information
that will help African Americans improve the quality of their lives
and increase their longevity."
"We build our client's brands with strategies, processes and measurements that ensure results," says Virgil Scott, President and CEO of Anderson Communications. Anderson Communications has developed highly successful national and "grassroots" strategies and signature programs for numerous Fortune 100 companies.
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