Black-Owned Business holds Women's Expo
Featuring Gravity Resistant BRA & Free Bra Fittings

Press Release

Women's Esteem and Fitness Initiative Team, WE/FIT, a division of California Nouveau Fashions, an African American women-owned company, is launching a campaign to get all women active and fit. WE/FIT wants to help African-American women and girls, especially full figured and plus sized ones, able to participate in physical activities such as walking, dancing, exercising and sports without embarrassment. Our full figured women and girls' have problems participating in fitness activities because it is almost impossible to exercise without their busts bouncing, jiggling, sagging or just falling out of their department store Bras. So, on Friday July 13th - 5 PM to 9 PM; Saturday, July 14th - 9:00 AM to 6:30 PM & Sunday July 15th 2007 - 9 AM to 12 Noon the Women's Esteem & Fitness Initiative Team is holding a special Women's Expo. The Expo will be located at the LAX Hilton Hotel on the Mezzanine Floor - 5711 West Century Boulevard, Los Angeles, CA 90045. For information contact, (619) 933-6886 or (619) 993-0766.

This is a FREE Expo for women & girls. They will learn that wearing this unique Bra with banderin will make walking, playing and working-out Fun again. Bras with banderin are a totally new concept in Bra design that gives lift without painful underwire. These Bras are great for women at every phase of life: girls when they first develop, young women, pregnant women, nursing mothers, mature women and seniors. The Expo present the five major problems women have because they wear the wrong size and style Bra. The Bras at the WE/FIT Expo come in 216 different sizes, from 28 to 52 and from A Cup to LL Cup. WE/FIT offers women more choices in Bra sizes than is available at department stores or boutiques.

FEATURES of the Women's Expo include:
· Free Bra Fittings for women and girls purchasing the Support Bra with banderin .
· Demonstrations of latest breakthroughs in foundation garments including:

1. "The Tummy Tuck". This revolutionary garment is soft as a panty but strong enough to hold up sagging abdominal muscles.
2. Cool & comfortable Pregnancy Support a special design of under garments for Pregnant Women.
3. The Posture Perfect- A specialty garment that gives a smooth look for midriff, abdomen and back with the added plus of better posture and back support.
4. Bras with banderin

Event - Women's Esteem and Fitness Initiative - Women's Expo
Dates - Friday July 13th 5:00 PM - 9:00 PM
Saturday, July 14th 9:30 AM - 6:30 PM
Sunday July 15th 2007 9:00 AM - 12 Noon
Place - The Hilton Hotel - LAX 5711 West Century Boulevard,
Los Angeles, CA 90045 - Hotel Phone: 1-310-4100
Featuring Free - Personal Bra Fitting & Sale
Contact -- For advance appointments for personal fittings or information call
(619) 993-0766, (619) 933-6886 or (619) 347-2434

The mission of WE/FIT is to help women and girls become active, fit and health by wearing quality support bras and comfortable figure control garments.