Connect with us

Hi, what are you looking for?

News

Entrepreneur Nic King Launches First Black-Owned Cereal Company

Nutrition + taste + community outreach = Legacy Cereal

PRNewswire/ — Eating breakfast together whether at home with your family, or in the classroom with your peers, has always been a way to start the day. Why not start off with Proud Puffs! A product inspired by one man’s journey to make a positive impact in our diverse culture. In 2020 Nic King launched the first black-owned cereal company in the US Legacy Cereal Company one of the biggest emerging startup brands in the last few decades.

After the George Floyd protests, Nic King wanted to find a way to amplify black representation. After a dream one morning he searched online for a Black owned cereal brand and nothing came up, so he decided to start his own company, Legacy Cereal, through Legacy Cereal Nic launched Proud Puffs a cereal that promotes empowerment through its inclusive artwork and uplifting word search. In 2019, Black entrepreneurs were thriving. Despite challenges like a lack of venture capital funding compared to non-black counterparts, Black businesses were flourishing. Then Covid-19 happened. The pandemic ravaged Black-owned businesses causing them to be twice as likely to shut down compared to white businesses. Despite these frightening facts, Nic King decided to pursue social entrepreneurship in the middle of the pandemic.

King is the creator of Proud Puffs cereal, a vegan, gluten-free chocolate-flavored cereal. King shared “there were no minorities that occupied this space, which also ties into another big point for me about the lack of representation. Besides a Wheaties box, the types of brands we had before Proud Puffs showing black representation were Uncle Ben and Aunt Jemima something new and relevant was well overdue, especially a product that we own.”

Advertisement. Scroll to continue reading.

May 2021 Legacy Cereal Company launches their first annual Legacy Cereal HBCU Scholarship. Part of Legacy Cereal Company’s mission is to inspire future black entrepreneurs by offering college scholarships so they can manifest their dreams. 

Part of Legacy Cereal Company’s mission is to inspire future BIPOC (Black, Indigenous and People of Color) entrepreneurs by offering college scholarships so they can manifest their dreams.

“The vision for Legacy Cereal Company is not only to be a leading cereal brand with high nutritional value, but also an incubator and accelerator program for future BIPOC consumer packaged goods founders. We look forward to taking our experience and making it easier for the next generation,” said Nic King, CEO and Founder of Legacy Cereal Company.

 

https://www.ProudPuffCereal.Com

Advertisement. Scroll to continue reading.
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

Featured

Event

 Join us for another “Virtual Day Party – The Virtual Voices Edition” (Thursdays 6:30pm CST|7:30pm EST|4:30pm PST) via Zoom (download the FREE app) during as we...

Business Highlight

By Shirley Hawkins Contributing Writer As the owner and of Grocery Outlet Bargain Market, one of the few Black-owned grocery stores in Compton, California,...

You May Also Like

Entertainment

Music Icon Master P Set to Debut New Film Covering Love, Comedy & Faith on BET Plus and Amazon Hip hop icon & Media...

Event

Join A Toast 2 Artistry for a fun evening of Paint, Sip & Release. Theme: I’M FREE Sunday, October 11th 2-4:30PM PST Cost: $15...

Press Releases

Family-operated business shifts gears from Black Beauty to Black Health in response to Covid-19 crisis (Black PR Wire) CurlyKids Mixed Texture HairCare, a prominent...

Event

Watch the documentary She Did That on Netflix and join us for a discussion of the film with two black business women Whitney Prather...